Adobe Data Collection Query Parameters (Adobe Analytics 數據收集參數表)

Data Collection Query Parameters

Original Source:


How to use dynamic variables:

JavaScript Example Description
Captures the pageName value in eVar1.
Concatenates eVar2:prop2 into prop1.
Passes the page URL into both prop1 and eVar1.
Captures the campaign in eVar 1.
s.prop1=‘D=User-Agent+” – “+Accept-Language’
Concatenates the user agent and accept language headers in prop1.
The following tables lists the query parameter that contains the value for each analytics variable that is sent to data collection.
Parameter Analytics Variable Report Populated Description
aamlh None None Audience Manager Location Hint (used in Experience Cloud Shared Profile integration)
aamb None None Audience Manager Blob (used in Experience Cloud Shared Profile integration)
aid None None Analytics visitor ID
AQB None None Indicates the beginning of an image request.
AQE None None Indicates the end of an image request, meaning the request was not truncated.
bh None Visitor Profile | Technology | Browser Height Browser window height (in pixels)
bw None Visitor Profile | Technology | Browser Width Browser window width (in pixels)
c None Visitor Profile | Technology | Monitor Color Depths Color quality (in bits)



Key-values pairs are specified in one of the following formats:




Each of these examples result in a context data value of my.a = red. Multiple key-value pairs can be specified.

In the query string, this context data variable would appear as

c1-c75 s.prop1-s.prop75 All Custom Traffic reports Traffic variables used in custom traffic reporting
cc s.currencyCode None The type of currency used on the site
cdp s.cookieDomainPeriods None Indicates the number of periods in a domain for cookie tracking; manually set.
ce s.charSet None The character encoding of the image request
cl s.cookieLifetime (s_vi cookie lifetime in seconds) None The lifetime of the visitor cookie.
ch Site Content | Site Sections The Site Sections variable used in traffic reporting
cp Hit Type Hit Type Indicates whether the behavior is a result of direct interaction foreground or information the device is sending without direct interaction background.
ct None Visitor Profile | Technology | Connection Types Connection Type (Modem, LAN, etc; can only populate in IE browsers)
D dynamicVariablePrefix None

See Dynamic Variables.

events or ev Site Traffic | Purchases, Shopping Cart, Custom Events The commerce and custom events that occurred on the page; used in conversion reports
g None None The current URL of the page, up to 255 bytes.
-g None None URLs longer than 255 bytes are split, with the first 255 bytes appearing in the g parameter, with the remaining bytes appearing later in the query string in the -g= query parameter.
h1-h5 s.hier1-s.hier5 Site Content | Hierarchy reports Hierarchy variables; used in traffic reporting
hp None Visitor Profile | Visitor Home Page Indicates if current page is browser’s home page (Y or N; can only populate in IE browsers)
j None Visitor Profile | Technology | Javascript Version Shows the current Javascript version installed (generally 1.x)
k None Visitor Profile | Technology | Cookies Are cookies supported in the browser (Y, N or U)
l1-l3 s.list1-s.list3 Custom Conversion A delimited list of values that are passed into a variable, then reported as individual line items for reporting.
mid None None Experience Cloud Visitor ID
ndh None None Indicates whether the image request originated from JS file (1 or 0)
ns s.visitorNameSpace None Specifies what domain the cookies are set on
oid s.objectID Site Content | Links | ClickMap Object identifier for last page; used in ClickMap
ot None Site Content | Links | ClickMap Object tag name for last page; used in ClickMap
p None Visitor Profile | Technology | Netscape Plug-Ins Semicolon delimited browser plug-in names
pageName (or gn) s.pageName Site Content | Pages The page’s designated name in reporting
pageType (or gt) s.pageType Site Content | Pages Not Foun Indicates whether it is a 404 page or not (Either ‘error’ or blank)
pccr None None Only occurs for new visitors; prevents infinite redirects (Always true)
pe s.linkType Site Content | Links | Exit Links, File Downloads, Custom Links Determines the type of custom link hit fired
pev1 None Site Content | Links | Exit Links, File Downloads, Custom Links URL the custom link hit occurred on
pev2 None Site Content | Links | Exit Links, File Downloads, Custom Links Custom link friendly name
pev3 None All video reports Used to track milestones in legacy video reporting; deprecated with v15
pf None None For Adobe use only. Do not alter.
pid None Site Content | Links | ClickMap Page identifier for last page; used in ClickMap
pidt None Site Content | Links | ClickMap Page identifier type for last page; used in ClickMap
products (or pl) s.products Products | Products Products variable used in conversion reporting
purchaseID (or pi) s.purchaseID None Used to deduplicate purchases, preventing revenue inflation
r s.referrer All traffic sources reports Referring URL
s None Visitor Profile | Technology | Monitor Resolutions Screen resolution (width x height)
server (or sv) s.server Site Content | Servers The page’s server; used in traffic reporting
state s.state Visitor Profile | Visitor State Specifies the state as defined by the variable.
t (automatic, sent with every hit that does not have a custom timestamp) None

The t parameter is in the following format:

dd/mm/yyyy hh:mm:ss D OFFSET

Where D is a number in the range 0-6 specifying the day of the week, and OFFSET represents:

offset from GMT in hours * 60 * - 1

For example:

23/09/2016 14:00:00 1 420



The custom timestamp calculated and sent in with the hit. Typically used for offline tracking.

v None Visitor Profile | Technology | Java Java enabled (Y or N)
v0 s.campaign Campaigns | Tracking Codes The campaign variable used in conversion reporting
v1-v75 s.eVar1-s.eVar75 All Custom Conversion reports Conversion variables used in custom conversion reporting


None The visitor’s unique ID as set in the visitorID variable.
vmk s.vmk None Visitor migration key; used to migrate from third-party to first-party cookies. Deprecated.
vvp s.variableProvider None Used in Genesis integrations
xact s.transactionID None The transaction ID used to link online data to offline data
zip Visitor Profile | Visitor ZIP/Postal Code Determines the zip code as defined by the variable
/5/ (for mobile protocol) or /1/ (for non-mobile protocol) in the image request URL. None None

Controls the order in which cookies and other methods are used to identify visitors.