My Go To Analytics Resources

3 Cool Tricks for the Adobe Client Data Layer Extension

Jenn Kunz’s Beacon Parser

Simple Time Series Analysis through Standard Deviation – Statistics in Adobe Analytics

The best Adobe Analytics React Native series – By John Simmons

Satellite Viewer – A client side Adobe Launch library parser

Loading Data Feed into BigQuery


Adobe Analytics Health Dashboard

Export Report Suite setting tools

CloudFormation script to set up an Adobe Analytics data lake in AWS

WeChat Mini Program
SDK files –
Video Tutorial by Chatan Prasad –

Adobe Launch Cheat sheet

The Perfect Dashboard

Adobe Analytics Data Collection Parameters

Launch Object Reference

DTM Cheatsheet by Jim Gordon

Data Feed & R  

CSS Selector Reference

Adobe’s sample size calculator

Useful Tools

Web Analytics for Developers

Adobe Launch Event Rule Guide

Direct Call Rule with Event Detail

3rd Party tag in DTM/Launch

DTM for Single Page App